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    • Paucity of appropriate knowledge:

Majority of the people is interested in investing into share market with the expectation of good returns. However, since most of the time they end up buying on the basis of rumors/tips and without appropriate knowledge, they end up into making losses and therefore lack confidence of getting good return.

    • Professional Experts:

A portfolio manager is an expert who understands the capital markets and is qualified enough to understand the dynamics of the capital markets. He conducts a strong research based on which the funds are invested. Since a portfolio manager is more focused on fundamental and research than “Tips”, the chances of losses are minimal.

    • Scarcity of Time:

In current times, everyone is busy in focusing their respective areas and don’t have time for managing their funds. Most of the times, money is either not invested or may not be invested in the right opportunities of growth. The handling over the portfolio is the trustworthy hands would ensure that the money is invested in the appropriate investment opportunity and is constantly monitored by an expert.

    • Customization:

Based on the specific needs, return expectation and risk appetite of the client, portfolio manager invests in a way best suited for each individual client. The Customization and regular updates of the portfolios helps investors have a better understanding of where and how their fund is used.